Business Studies MCQ Class 12 Chapter 11: Check the below NCERT MCQ Questions for Business Studies MCQ Class 12 Chapter 11 with Answers Pdf free download. Business Studies MCQ Class 12 Chapter 11 Questions for Business Studies with Answers were prepared based on the latest exam pattern. We have provided Business Studies MCQ Class 12 Chapter 11 with Answers to help students understand the concept very well.

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Business Studies MCQ Class 12 Chapter 11

1. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept

2. Under which of the following conditions does a business need not maintain a high level of inventory?
(a) When a higher level of customer services need to be provided
(b) When a high degree of accurate sales forecast can be made
(c) When the responsiveness of the distribution system is low
(d) All of the above

3. In order to promote the habit of health and hygiene among weaker sections of society, Abhyas Limited has launched low-cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
(a) Product concept
(b) Production concept
(c) Marketing concept
(d) Societal marketing concept

4. Under which of the following conditions will the company not be able to provide a high level of customer service?
(a) When it maintains a high level of inventory
(b) When it maintains a low level of inventory
(c) When it owns a large number of warehouses
(d) None of the above

5. Which of the following can be marketed?
(a) Red Cross society persuading to donate blood
(b) Kerala Tourism persuading people to visit Kerala for health tourism
(c) Political parties persuading to vote for a particular candidate
(d) All of the above

6. Under which of the following situations is a company not likely to fix a lower price for its product?
(a) When the competition has introduced a substitute product
(b) If the demand for a product is inelastic
(c) When the company wants to attain market share leadership
(d) When the demand for the product is low

7. Karam Limited is offering a travel package for 15 destinations worldwide with free insurance on the bookings for the month of December 2019. Identify the feature of marketing being described in the above lines.
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) Exchange mechanism

8. Under which of the following conditions is a marketer not likely to fix the price of his products at the higher-end?
(a) When he faces a high degree of competition
(b) When he wants to attain market share leadership
(c) When the product is unique in terms of packaging, product difference, and product differentiation
(d) When the demand for the product is low

9. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

10. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.
(a) Describes the product and specifies its content
(b) Identification of the product or brand
(c) Grading of products
(d) Helps in promotion of the products

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