Business Studies MCQ Class 12 Chapter 11: Check the below NCERT MCQ Questions for Business Studies MCQ Class 12 Chapter 11 with Answers Pdf free download. Business Studies MCQ Class 12 Chapter 11 Questions for Business Studies with Answers were prepared based on the latest exam pattern. We have provided Business Studies MCQ Class 12 Chapter 11 with Answers to help students understand the concept very well.

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Business Studies MCQ Class 12 Chapter 11

1. Which of the following is a feature of the marketing process?
(a) Satisfying needs and wants of the consumers
(b) Creating a market offering
(c) Developing an exchange mechanism
(d) All of the above

2. Which one of the following is not a marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

3. Which of the following statements does not reflect a condition to be satisfied for an exchange to take place?
(a) Involvement of at least two parties – the buyer and the seller is mandatory
(b) Each party should be capable of offering something of value to the other
(c) Exchange can take place if the buyers and sellers are not able to communicate with each other
(d) Each party should have the freedom to accept or reject the other party’s offer

4. Which one of the following factors is not relevant to price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

5. Which of the following statements is not true with regard to the concept of a product?
(a) It is a bundle of utility
(b) It is a source of satisfaction
(c) It is confined to physical product
(d) All of the above

6. For heavy equipment, which of the following channels is more relevant?
(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

7. According to the modem marketing concept, which of the following statements is true?
(a) It refers to the group of people who do not have the ability but willingness to buy a particular product
(b) It refers to only the set of people who have the purchasing power to buy a particular product
(c) It refers to the set of actual and potential buyers for a product
(d) It refers only to the people who show interest in a particular product

8. Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

9. The term ‘market’ may be understood in which of the following contexts?
(a) Geographical area covered
(b) Type of buyers
(c) Quantity of goods transacted
(d) All of the above

10. ______ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling

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